Private Label / White Label
Dog Treat Manufacturer (EU)
I produce retail-ready dog treats under your brand. From €2.79 per pack. MOQ from 50 units. Start by trying samples from our full assortment.
Choose from EU-sourced, air-dried dog treats
Single-ingredient treats, typically ~1×1 cm. Air-dried in the EU.
Click a product to see full ingredients, analysis, and suitability.
Why work with me
A partner, not just a supplier
I try to be helpful every step of the way, giving guidance, sharing my knowledge, and passing on the insights I've gathered from running my own brand, 
.
Whether you're a large company looking for a reliable production partner, or someone who hasn't even started their company yet, I'm here to help you bring your idea to life, at whatever stage you're at.
Why natural ingredients
It started with my own dog
The idea of natural dog treats came to me when one of my own dogs, Hollie, developed itching after eating a "regular" chew from a well-known brand that I had bought in a pet store.
Out of curiosity, I took a closer look at the ingredients. Most of them made me raise an eyebrow. I felt that there had to be a better alternative.
Packaging options
Laminated stand-up kraft paper pouch
Delivery time: 2-3 weeks
Plastic stand-up pouch
Delivery time: 4-5 weeks
Stand-up kraft paper pouch
Delivery time: 2-3 weeks
Want help with design?
We provide free initial design help. If you want to develop the design further, we charge €399.
Place a small test order
See how your customers respond to the natural dog treats before placing a larger order. Start with 50 pieces, download the design template and start by clicking the Test Order button or order by sending me an email.
Guides for dog treat brand founders
Practical research and how-tos for anyone launching a private label dog treat brand in Europe.
How to Start a Private Label Dog Treat Brand in Europe
Starting a private label dog treat brand in Europe is more accessible than most founders think. The blocker is usually MOQ, not capability. Here's the realistic path.
Read guide →Best Low MOQ Dog Treat Manufacturers in Europe
'Low MOQ' is one of the most abused phrases in private label. Here's how to filter the manufacturers who actually deliver on it.
Read guide →What MOQ Should a Startup Choose for Dog Treats?
MOQ is the single most important financial decision in a private label launch. Pick wrong and you either run out in two weeks or sit on stock for two years.
Read guide →EU Label Requirements for Private Label Dog Treats
Before you submit your packaging artwork, every dog treat bag sold in the EU must carry a specific set of information. Here's the checklist.
Read guide →Why choose us
EU production
Manufactured in the EU with full traceability and strict quality control.
Natural ingredients
Real meat and natural components, no artificial flavors or colors.
No unnecessary additives
Clean, simple recipes without fillers, grain or preservatives.
Low MOQ
Start from just 50 units per product. Perfect for testing the market before scaling.
Startup-friendly
Personal guidance, flexible terms and packaging support for new brands.
Private label support
Your logo, your design, retail-ready packs delivered to your door.
Work directly with me
I and my team help you launch private label dog treats in the EU, packed and ready under your brand.
You tell me what you want to launch. I help you choose the right products and packaging, then I deliver finished retail packs.
- ✓You work directly with me, no middlemen
- ✓Fast replies and clear next steps
- ✓Retail-ready packs, ready to sell
I've run my own dog treat brand, TassaFritt, since 2018. Today we're stocked in 530+ stores in Sweden, and our D2C customers rate us 4.85/5 from 4,697 reviews. I've learned the hard parts the expensive way, sourcing, quality, packaging, and what actually sells.
/Robin Waller
my brand since 2018
530+
stores
4.85/5
rating
4,697
reviews
We comply with all regulations in the EU