About Me

I make the treats.
You build the brand.

I'm Robin, founder of Tassafritt. I help pet brands across Europe launch their own private-label dog treats, packed and ready under your brand. You tell me what you want to launch, and I help you choose the right products and packaging, then deliver finished retail-ready packs.

I've run my own dog treat brand, TassaFritt, since 2018. Today we're stocked in 530+ stores in Sweden, with a 4.85/5 rating from 4,697 reviews. I've learned the hard parts the expensive way, sourcing, quality, packaging, and what actually sells. Now I put that experience to work for your brand.