EU Label Requirements for Private Label Dog Treats
Published 29 November 2025
Before you submit your packaging artwork, every dog treat bag sold in the EU must carry a specific set of information. Here's the checklist.
1. Feed type
State whether the product is complete or complementary feed. Treats are almost always complementary.
2. Responsible operator
The name and address of the company responsible for the product on the market.
3. Composition
Ingredients listed in descending order by weight.
4. Analytical constituents
Protein, fat, crude fibre, crude ash, moisture (where applicable).
5. Additives
Any additives used must be declared.
6. Feeding instructions
Recommended daily amount or feeding guidance.
7. Batch number and best-before date
For traceability and recall.
8. Net weight
How much is in the bag.
9. Language
Mandatory information in a language accepted in the country of sale.
10. Claims
Every claim on the bag must be accurate and substantiable. Don't mislead.
Ready to launch your own brand?
Order samples →