What MOQ Should a Startup Choose for Dog Treats?
Published 22 November 2025
MOQ is the single most important financial decision in a private label launch. Pick wrong and you either run out in two weeks or sit on stock for two years.
Rule of thumb
Order enough to last 60–90 days at your honest sales estimate, not your hopeful one. For most new brands that's 50–500 units, not 1,000.
Why 50 is the right starting point
Fifty units lets you validate the packaging, the price, and the messaging in the real world before you commit serious capital. It's a paid pilot, not a launch.
When to scale to 1,000
When you've sold through two batches at your target margin and a third sold-out batch is the bottleneck, not demand.
Ready to launch your own brand?
Order samples →