Choose from EU-sourced, air-dried dog treats
Single-ingredient treats, typically ~1×1 cm. Air-dried in the EU.
Click a product to see full ingredients, analysis, and suitability.
Why work with me
A partner, not just a supplier
I try to be helpful every step of the way, giving guidance, sharing my knowledge, and passing on the insights I've gathered from running my own brand, 
.
Whether you're a large company looking for a reliable production partner, or someone who hasn't even started their company yet, I'm here to help you bring your idea to life, at whatever stage you're at.
Why natural ingredients
It started with my own dog
The idea of natural dog treats came to me when one of my own dogs, Hollie, developed itching after eating a "regular" chew from a well-known brand that I had bought in a pet store.
Out of curiosity, I took a closer look at the ingredients. Most of them made me raise an eyebrow. I felt that there had to be a better alternative.
Packaging options
Laminated stand-up kraft paper pouch
Delivery time: 2-3 weeks
Plastic stand-up pouch
Delivery time: 4-5 weeks
Stand-up kraft paper pouch
Delivery time: 2-3 weeks
Place a small test order
See how your customers respond to the natural dog treats before placing a larger order. Start with 50 pieces, download the design template and start by clicking the Test Order button or order by sending me an email.
Why choose us
EU production
Manufactured in the EU with full traceability and strict quality control.
Natural ingredients
Real meat and natural components, no artificial flavors or colors.
No unnecessary additives
Clean, simple recipes without fillers, grain or preservatives.
Low MOQ
Start from just 50 units per product. Perfect for testing the market before scaling.
Startup-friendly
Personal guidance, flexible terms and packaging support for new brands.
Private label support
Your logo, your design, retail-ready packs delivered to your door.
Work directly with me
I and my team help you launch private label dog treats in the EU, packed and ready under your brand.
You tell me what you want to launch. I help you choose the right products and packaging, then I deliver finished retail packs.
- ✓You work directly with me, no middlemen
- ✓Fast replies and clear next steps
- ✓Retail-ready packs, ready to sell
I've run my own dog treat brand, TassaFritt, since 2018. Today we're stocked in 530+ stores in Sweden, and our D2C customers rate us 4.85/5 from 4,697 reviews. I've learned the hard parts the expensive way, sourcing, quality, packaging, and what actually sells.
/Robin Waller
my brand since 2018
530+
stores
4.85/5
rating
4,697
reviews
We comply with all regulations in the EU
Why Europe matters for your brand
Buying from an EU private label supplier means shorter lead times, no import duties inside the EU, and recipes that already comply with EU feed law. Your packaging carries the labelling your retail buyers expect.
Built for small brands and startups
Most private label manufacturers ask for thousands of units. Walleros starts at 50. Test the market, refine your packaging, and scale up without locking €20,000 of stock in a warehouse.
Natural recipes you can stand behind
Single-protein and grain-free options, no unnecessary additives, EU-sourced raw materials. Suitable for brands positioning around health, transparency, and quality.
Frequently asked questions
What is your MOQ for private label dog treats?+
Our MOQ starts from 50 units, which is unusually low for European private label production and ideal for testing a new brand.
Do you ship across the EU?+
Yes. We produce in the EU and ship to EU member states without customs delays.
What does a pack cost?+
Pricing starts from €2.79 per pack and varies with the recipe, packaging format, and quantity ordered.